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ISA E-Marketing 4.0 - User's Guide


1) INSTALLATION


1.1) Installation of the ISA E-Marketing 4 software

1.1.1) Licencia de Software License (SLN) registration


1.2) Installation of modules for Email Harvesting

1.2.1) Installation of the Harvest Historical Databases

1.2.2) Installation of the Search Database

1.2.3) Configuration for Email Harvesting



1.3) Configuration of ISA E-Marketing 4 for Email Marketing




2) STRUCTURE OF THE SYSTEM

2.1) ISA databases and their organization by country and region

2.2) Import new emails from TXT files

2.3) Delete all contact records



3) HARVEST OF EMAILS

3.1) Harvest of emails in individual page

3.2) Harvest of emails in sequence of pages

3.3) Recursive email harvesting

3.4) Export emails to TXT format

3.5) Restart harvest programming

3.6) Save current harvest programming

3.7) Operations with harvests



4) EMAIL MARKETING

4.1) Create a Campaign

4.2) Create an AE Process (Auto Email)

4.3) Massive email marketing in BASE 0 (first sending)

4.3.1) Basic HTML model for the AE Process for sending in BASE 0 (first sending)


4.4) Massive email marketing in BASE 1 (repeat sending)

4.5) REMARKETING sending in BASE C (newsletter for interested)

4.6) REMARKETING sending in BASE U (newsleter for users)

4.7) REMARKETING sending in BASE R (newsleter for resellers)

4.8) Manual REMARKETING sending




5) SALES MANAGEMENT

5.1) Inbox

5.1.1) Procedure to respond to a "Positive" email
Sending of a pre-programmed manual response, individually within the file of each contact

5.1.2) Procedure to attend a "Negative" email


5.2) POP3 accounts (Incoming Mail)

5.3) Create a new contact



6) MANAGING RESPONSES TO PHP FORMS (WebForms)

6.1) ISA Mail

6.2) WebForms types

6.3) WebForms for processing "Positives"

6.4) WebForms for processing "Negatives" (Unsubscribe Online)











ISA Email Marketing
Fabián Torre
Software Consulting

Rua Antonio Rodrigues 22, Itacimirim - Bahia - CEP 42823-000 - BRASIL
WhatsApp: +55 719 9204-2292 - Skype: chronskype


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